If you like the idea of selling a product that you feel passionate about, a career in retail jewelry might just be the right choice for you. It’s true! Working in a jewelry store is much like spending a day in a treasure vault surrounded by beautiful objects. But it’s also much more than that — you’re privileged to share some of your customers’ happiest moments: engagements, anniversaries, birthdays, and other significant events.
Jewelry sales professionals are socially comfortable: they are friendly,
enthusiastic and even-tempered, and good at both verbal and non-verbal
communications. They are perceptive, and creative when it comes to solving
problems. Good salesmanship requires persistence, so they are determined
but not pushy. Sales professionals enjoy learning and sharing what they
know with their customers. Their knowledge can come from a variety of
sources, like a professional educational program with us. Personal interests and inclinations often influence an individual’s direction as a sales professional.
Someone with an interest in mechanical things or machines might specialize in selling watches. An interest in history might lead someone else to the job of selling antique jewelry. And the fashion-conscious individual who knows what all the celebrities are wearing would enjoy showing designer jewelry to customers.
Whatever the specialty, though, the best salespeople are highly versatile and able to work with different kinds of jewelry and people; they are good at building relationships of trust based on integrity and derive great satisfaction from finding exactly the right jewelry to meet their customers’ needs.
Pre-requisite knowledge that can lead you to succeed in this career :
- Some retail or customer service experience for entry level sales
- Courses or seminars in retailing, merchandising or sales
- Computer skills
- Any employer-sponsored product knowledge or sales training
- Jewelry experience and some gemology training for senior sales positions or management training programs
What do you do as a Retail Sales Executive?
In selling jewelry, communications skills — particularly the ability to
listen — are perhaps the most important. Retail sales professionals ask
the questions that tell them what their customers need or want, and use
their product knowledge and their store’s resources to meet those needs.
Their ability to organize the information they gather, and to figure out their
customers’ priorities, helps them be persuasive without over-pressuring
people to buy. Success also depends at least in part on a reputation for
ethical behavior. While the ability to talk easily with others is critical for
salespeople, the ability to say the right things is equally important. A store’s
reputation rests on its integrity. Being truthful with customers when
presenting merchandise and respecting customer privacy at all times
Many sales professionals perform tasks like merchandising or displaying the
store’s jewelry, helping track the inventory, maintaining customer files, and
assisting with special in-store events. Increasingly, technical and product knowledge skills are in demand. Learning how to change watch batteries or
adjust bracelets, or earning design, gemology, or appraisal credentials may
allow you to take on additional responsibilities. Many salespeople take pride
in their certifications and diplomas and the professional respect that comes
In sales, the successes are usually easy to measure, and the rewards tangible.
Closing a sale, meeting daily or monthly goals, or even the smile on a
customer’s face tells you that you’ve done well. But for salespeople, it is
difficult when customers don’t buy. Frustration and disappointment are
sometimes part of the job.
Successful sales professionals must rely on self-motivation and a positive attitude to move past occasional setbacks. With the determination to learn from every encounter, future success is assured.
How can you grow in this Industry?
Retail sales experience is the foundation for many careers within the
jewelry industry. Sales people can become store managers, and move from
there into buying or corporate management. Some choose to put their
communications skills to work as sales trainers or educators, while others
become representatives for manufacturers or wholesalers. Some choose to
continue as sales people, enjoying the flexibility of a profession that is
rewarding and filled with opportunities for personal and
Salaries scales one can expect in this field :
- Entry Level - Rs. 60,000 to Rs. 96,000
- Qualified/Experienced – Rs. 1,20,000 to Rs.2,40,000
- Career Potential – Rs. 2,50,000 to Rs. 5,00,000 +